Perfume Trends 2024

Perfume trends, much like fashion trends, can be both fleeting and enduring. For instance, gourmand fragrances have been with us for quite some time and show no signs of disappearing. On the other hand, the trend for "nude" scents is just gaining momentum, but how long it will last remains uncertain—it could be a brief flash that is quickly forgotten or leave a lasting mark in the perfume universe.

Skin Scents

Longevity and diffusion are still the most desired qualities in perfumes. However, the trend for subtle compositions that stay close to the skin has quietly crept into perfume stores. These so-called skin scents, or "nude" fragrances, smell like our own skin but better—musky, powdery, and creamy. What should you smell to understand this trend?

• Diptyque Eau Papier – a perfume illustration of paper, complemented by fluffy mimosa and grain notes.
• Matiere Premiere Parisian Musc – a musky scent with woody nuances in the style of Le Labo Santal 33.
• Byredo Animalique – soft suede with violet cosmetic powder.

Fruits and Berries

The trend for fruity and berry compositions is not waning. Bright, sweet, and juicy, the perfume market offers many such fragrant stories, and it seems they have become so popular that brands are not planning to stop. The most prominent is, of course, cherry, but mango and lychee are also close behind, while citrus fruits will never go out of fashion in perfumery.

• A vivid example is all the "cherries" by Tom Ford. A fresher variation of a berry scent is Les Bains Guerbois L’heure de Prouste – the scent of blueberry tea with citrus.

Vanilla

Vanilla is a note loved by almost everyone, so brands often incorporate it into their perfume lines. Currently, the trend for vanilla fragrances is making a comeback, or rather, gaining a second wind. However, vanilla doesn't just mean sweet; now, there's a demand for more sophisticated scents, complemented by spices, woody notes, or alcoholic nuances.

• This mood is well conveyed by Diptyque Eau Duelle and Atelier des Ors Lune Feline, as well as the hot new release from Tom Ford Vanille Fatale.

Nutty Trend as a Variety of Gourmand

This trend might not gain huge popularity, but some brands have bet on it. Pistachio, almond, walnut, or hazelnut—look for them in these perfumes:

• Hermés Un Jardin à Cythère combines pistachio with a slightly buttery nuance, citrus, and herbal notes.
• Essential Parfums Patchouli Mania – nutty patchouli with a pinch of cocoa powder.
• Imaginary Authors Yesterday Haze – dusty walnut with fig leaf.

Minerality

The trend for minerality remains. Brands are adapting this trend in their lines in one way or another, offering us the choice: to smell like Ganymed or stand out with another scent on the same theme. Recommendations to explore:

• Essential Parfums Bois Imperial – a peppery-patchouli cousin of the stellar Ganymed.
• Sentire Perfumes Violet Storm – a violet growing but not blooming on a rocky seashore. Sentire Perfumes is a Ukrainian niche brand.
• Ex Nihilo Blue Talisman – an updated, more earthy level of "minerality" in the style of Ganymed and Bois Imperial.

Freshness

In 2022, the niche perfume brand Nomenclature introduced the minty scent Minted. In 2023, Sisley reimagined and updated its "water" line, adding the mint-garden L'Eau Rêvée D'Hubert, and Francis Kurkdjian released the fresh Aqua Media Cologne Forte with tea and matcha notes.

Conclusion

Listening to yourself, to your inner state, and being sincere is one of the most popular resolutions this year, and it is important even when choosing perfumes. Regardless of the trends, choose scents that will, first and foremost, bring you pleasure.