Guess Announces Partnerships with Resorts in Italy, Turkey, and Russia

May 29, 2024 — In collaboration with official partners Inter Parfums ("Ipar"), Sequel, and Marcolin, Guess is expanding its presence in elite resort spaces across Europe and beyond in 2024.

For the new season, Guess has announced partnerships with resorts around the world. For each location, Guess has designed sun loungers, umbrellas, gazebos, towels, pillows, and blankets that highlight the uniqueness of the place and reflect the brand's philosophy.

Guess X Blue Marlin Ibiza, London, and Canary Islands

The Blue Marlin Ibiza Hotel, located in Cala Jondal Bay, 15 km from Ibiza Town, provides a vibrant and unforgettable summer holiday experience. This season, GUESS is expanding its partnership with the hotel, offering guests a branded pop-up space. In London, the partnership between Guess and Blue Marlin Ibiza London will be remembered for the breathtaking panoramic city views from the Sky Lounge space located in the hotel. On the Canary Islands, the view from the branded Blue Marlin Ibiza Sky Lounge Gran Canaria will enchant visitors with views of the Atlantic Ocean and the Maspalomas Dunes Nature Reserve.

Guess X Phi Beach, Sardinia and Yuzu Beach, Turkey

In Turkey and Sardinia, Guess is presenting collaborations with luxury resorts: Yuzu Beach (Çeşme, Turkey) and Phi Beach (Porto Cervo, Sardinia). The brand seamlessly integrates into the natural setting of the beaches, bringing a carefree atmosphere that embodies the essence of the GUESS lifestyle.

Marciano by Guess introduces exclusive partnerships with two resorts in Italy — Arienzo Beach in Positano and Bagno la Fenice in Forte dei Marmi. For these beaches, the brand has designed towels, umbrellas, sun loungers, blankets, and decorative pillows in summer sunset colors. The other Italian resort, Bagno la Fenice in Forte dei Marmi, features crystal-clear waters of a quiet bay and golden sands complemented by Marciano By Guess's elegant decor, creating an authentic Italian vacation atmosphere for guests.

In the Turkish resort Ruins Beach Club in Bodrum, Marciano by Guess has introduced a branded pop-up. The store offers beachgoers swimsuits, trunks, and shoes for the most stylish beach looks.

Guess X Swissôtel Resort Sochi Kamelia, Sochi

This season, Guess announces a partnership with the five-star hotel Swissôtel Resort Sochi Kamelia in Sochi. The hotel is located on the first line of the Black Sea and features its own sandy beach. From July until the end of the warm season, a branded VIP zone by Guess, adorned with original prints, will be available at the resort. Decorative pillows, towels, blankets, sun loungers, and a vibrant photo zone will be accessible to all visitors of the special Guess x Swissôtel Resort Sochi Kamelia zone.

The GUESS VIP zone in Sochi will be operational until the end of September, with the start date to be announced separately.

“We are delighted to expand our network of beach clubs. Our initial collaborations with beaches have allowed us to establish long-term partnerships and elevate the project to a global level. It’s incredibly rewarding to see the collaboration evolve, and the new projects are further proof that we are on the right track not only in terms of design concepts but also in reaching our target audience. In the near future, we plan several new beach projects that will take us to the next level and allow us to become an even more significant player in the retail sector,” said GUESS Creative Director Paul Marciano.

Guess? Inc. designs, markets, distributes, and licenses collections of apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. Guess? products are distributed through Guess? branded stores, as well as better department and specialty stores worldwide. As of July 29, 2023, the company directly operated 1,023 retail stores in the Americas, Europe, and Asia. The company’s partners and distributors operated an additional 546 retail stores worldwide. As of July 29, 2023, the company, its partners, and distributors operated in approximately 100 countries worldwide.