Anti-Aging Makeup at 40, 50, and 60: Key Techniques to Try

Every age has its beauty and makeup techniques to look younger. We've gathered the best anti-aging makeup tips for women in their 40s, 50s, and 60s.

Anti-aging makeup can't erase wrinkles but can visually take off ten years from your appearance. The key is to skillfully highlight and choose the right shades. Together with beauty expert and Lucky Group brand ambassador Irina Kovalevich, we delve into the nuances of anti-aging makeup for different ages.

Basic Tips for Anti-Aging Makeup

• Use soft and understated color palettes.
• Avoid highlighting lips with bright pinks and accentuating cheekbones with contouring.
• Makeup should make your skin look fresher and direct facial lines upwards.
• Moisturize your skin before applying makeup to prepare it and make it more nourished.

Face

• Choose a warm-toned foundation to make your skin look fresher.
• After 50, opt for a lightweight foundation to avoid a mask-like effect.
• Avoid heavy use of powder; use a light, finely milled powder and apply a thin layer with a large fluffy brush.
• Always use blush to emphasize the apples of your cheeks and add a highlighter for a fresh look.

Eyes

• For drooping eyelids, apply more mascara to the outer corners and use light shadows near the lashes to make the eyelid appear more prominent.
• For women over 50, use a corrector for under-eye bags before applying foundation.
• Avoid bright black eyeliner in makeup after 60; use matte shadows in light, calm tones instead.

Brows

• Avoid sharp contours and filling in the entire brow with pencil.
• Use soft lines and a natural shade close to your hair color.
• A pomade can be used to add subtle shadows and a gel to set the brows.

Lips

• Focus on lips for women over 40 with shades of red, pink, or peach, topped with a clear gloss.
• Avoid bold glitter or pearly textures in lip makeup for women over 50; opt for deeper tones and moisturizing textures.
• Use a lip pencil to softly outline the lips for a natural look.

Neck and Décolleté

• Don't forget to tone the neck and décolleté areas to match the well-toned face.

Celebrities

• Eva Longoria, Isabelle Huppert, Julianne Moore, Julia Roberts, Cindy Crawford, Jennifer Lopez, Jennifer Aniston, Jane Fonda, Meryl Streep, Rebecca Hall, Gwyneth Paltrow, Halle Berry, Gwen Stefani, Sandra Bullock, Philippine Leroy-Beaulieu, and Sharon Stone exemplify successful anti-aging makeup looks.